A personal letter in response to Skvers PR tactics

Many of you may have seen the cover story in Mishpacha over Shavuos. I
couldn’t bring myself to read it. I live within “the mile,” and it was
painful to see a man whom many of us believe bears responsibility for
years of suffering in our community being given such honor and
positive exposure.

This isn’t about attacking Jewish media. I read these publications,
and I understand the important role they play. But let’s be honest:
much of the media we consume is driven by agendas, relationships, and
business considerations. These are for-profit organizations. They seek
to inspire, inform, and entertain, but they are also influenced by the
realities of access, influence, and, at times, sponsored content.

I can’t state anything as fact, but based on information I’ve heard
from sources I consider credible, there was significant effort by New
Square’s PR machinery to promote this article. Whether money changed
hands or not, the result is the same: a carefully managed public image
for a Chassidus dealing with significant controversy

What troubles me is the contrast. When it comes to groups that are
already unpopular, the media has no problem shining a spotlight on
their flaws. But when it comes to the ongoing “mile” situation, many
outlets seem reluctant to engage. Why? Is it because the story is
difficult to believe? Because powerful people might be offended?
Because it’s “Lashon Hara?” Because challenging a well-connected
community comes with consequences?

Those of us who have lived through this know the reality. The level of
corruption, intimidation, and abuse of power that has taken place is
difficult for outsiders to comprehend. For years, people have been
hurt while much of the broader community has conveniently looked away.

Most mainstream frum media won’t touch this story. Some think it’s too
unbelievable. Others simply don’t want to ruffle feathers. But there
are real people suffering. Why shouldn’t that matter? Why shouldn’t
the truth matter?

Yes, I have been personally affected. I don’t hide that. But this is
bigger than me. Positive PR campaigns should not erase legitimate
concerns or silence those who have been harmed.

You may feel loyalty to this chassidus. You may have reasons for
wanting to believe the best. But loyalty should never come at the
expense of truth, accountability, and protecting fellow Yidden from
being hurt.

The conversation is uncomfortable. That doesn’t make it any less necessary.

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